Why Visit El Pris by Car?
A hire car is by far the easiest way to discover El Pris. Public transport is possible but limited, while driving allows you to enjoy one of the island's most scenic coastal routes at your own pace.
From El Pris you're perfectly positioned to explore: Tacoronte around 10 minutes away, La Laguna around 20 minutes away, Santa Cruz around 30 minutes away, Puerto de la Cruz around 25 minutes away, Playa El Socorro around 20 minutes away, and Mount Teide around 1 hour away.
Many visitors spend their entire holiday in the southern resorts without ever seeing places like El Pris. With your own car, you can discover a quieter, more authentic side of Tenerife that locals have enjoyed for generations.
Sometimes the best memories aren't found in the busiest places — they're waiting at the end of a small coastal road.
El Pris — Quick Facts
Why El Pris Is One of Tenerife’s Hidden Gems
Unlike Tenerife’s larger tourist destinations, El Pris has remained wonderfully authentic. It isn’t a place of big hotels or busy shopping streets. Instead, it offers a glimpse into traditional coastal life, where fishing boats still return with the day’s catch and local restaurants serve fresh seafood overlooking the Atlantic. The journey to El Pris is part of the experience — driving through Tacoronte’s vineyards before descending towards the coast reveals a side of Tenerife that many visitors never see. It’s this combination of dramatic scenery, excellent food and peaceful surroundings that makes El Pris so special.
What to see around El Pris
A small fishing village with an outsized amount of character.
Natural Volcanic Pools
Sheltered rock pools carved from volcanic stone, right beside the Atlantic — a favourite spot for a swim when the sea conditions are right.
The Fishing Harbour
Small traditional boats that still return daily with the catch that ends up on the plates of the village’s seafood restaurants.
Tacoronte Vineyards
The drive down to El Pris passes through Tacoronte’s vineyards — green hillsides that make the descent to the coast part of the experience.
Nearby: Puerto de la Cruz and Santa Cruz, the island’s capital.
Recommended Drives Including El Pris
El Socorro → Puerto de la Cruz → El Pris → Tacoronte
One of our favourite drives along Tenerife's north coast. Recommended stops: Playa El Socorro, El Pris and the Tacoronte vineyards. Perfect for seafood lovers, photographers and discovering authentic Tenerife. Local tip: take your time over lunch in El Pris — fresh fish beside the Atlantic, with the sound of the waves in the background, is one of those simple experiences that makes Tenerife unforgettable.
El Pris → La Laguna → Anaga Rural Park
After enjoying the coastline, continue towards the historic streets of La Laguna before driving into the ancient laurel forests of Anaga. Recommended stops: San Cristobal de La Laguna, Cruz del Carmen, Taganana and Playa de Benijo. Perfect for history, nature and photography. Local tip: this drive shows just how diverse Tenerife really is — within a single day you move from the Atlantic coastline to UNESCO-listed streets and then into one of Europe's oldest forests.
El Pris → La Orotava → Mount Teide National Park
Experience three completely different landscapes in one unforgettable journey. Recommended stops: La Orotava, Mirador de Mataznos, Teide National Park and Roques de Garcia. Perfect for first-time visitors, families and scenic driving. Local tip: start early so you can enjoy El Pris in the morning before climbing towards Teide — watching the island transform from coastline to volcanic landscape is one of Tenerife's greatest experiences.
Local's Pick: Fresh Fish at El Pris
If someone asked us where to experience the real flavour of northern Tenerife, El Pris would always be one of our first recommendations. Not because it's famous. Not because it's luxurious. Because it feels genuine — small fishing boats, fresh seafood, friendly locals, and the sound of the Atlantic crashing against the volcanic rocks. It's the kind of place where lunch becomes part of the holiday rather than simply another meal. El Pris represents the Tenerife that many visitors never discover — and that's exactly why we love recommending it.
Who Is El Pris Best For?
Before You Drive to El Pris
- The road down to El Pris is fully paved but steeper than many visitors expect — take your time and enjoy the scenery.
- Parking is usually available near the waterfront, although weekends and sunny afternoons can become busier.
- If you plan to swim in the natural volcanic pools, always check the sea conditions first — Atlantic swells can change quickly.
- Comfortable footwear is recommended if you want to explore the volcanic coastline.
- Consider combining El Pris with Tacoronte, La Laguna or Playa El Socorro for a full day exploring northern Tenerife.
- Don't rush away after lunch — some of the best moments in El Pris come from simply sitting beside the ocean and watching the waves.
Airport Desk vs. Our Service
Traditional Rental
- Queue after landing
- Anonymous counter service
- Possible shuttle to a depot
Our Service
- Local driver waiting for you
- Car ready, keys in hand
- Straight on the road, no depot
Your car, delivered to your hotel
Tell us where you’re staying and a local driver brings the car to your hotel at a time that suits you. A friendly hello, a quick look over the car together, keys in hand — and the north coast is yours.
Why book with us, not a faceless chain
Backed by a 35-year local partner
We work hand-in-hand with our trusted Tenerife partner, Oasis — a family-run firm that has been on the island for over 35 years. Local know-how, with the ease of booking through us.
Delivered to your door
Your car is brought to your hotel and handed over in person by a local driver. No counter, no shuttle, no wasted holiday time.
Not just cars — memories
We’re really in the “remember the fish at El Pris?” business. The car is just how you get there. Tell us what you want to see and we’ll point the way.
Our trusted local partner
The cars are supplied and delivered by Oasis, our partner on the ground — a family-run firm that has looked after visitors to Tenerife for over three decades. We handle your booking; they hand you the keys.
What’s included in every booking
- Full insurance cover as standard
- Unlimited mileage across the whole island
- Air conditioning in every car
- Free child seats on request
- Free delivery to your hotel
How it works
El Pris car hire — your questions answered
No. You reserve online for free and pay when you collect your car. There is no upfront charge to book.
We can deliver the car straight to your hotel in the area - just add your hotel name when you book. Our Puerto de la Cruz office is also close by if you would rather collect in person.
Yes. Cancellation is free up to 48 hours before your pick-up time, so you can book early with complete peace of mind.
Every rental includes full insurance cover and unlimited mileage as standard. Fuller cover options are available if you would like extra reassurance.
Yes, the minimum rental is 3 days. This keeps our pricing simple and lets us reserve the right car for your whole trip.
Of course. Baby seats, child seats and boosters are free on request - just add them when you book and we will have them fitted and ready.
Public transport is possible but limited. Driving is by far the easiest way to reach El Pris, and it means you can enjoy one of the island's most scenic coastal routes at your own pace rather than working around a timetable.
It depends on your interests: a half day along the coast via Playa El Socorro and on to Tacoronte, a full day continuing to La Laguna and Anaga Rural Park, or a full day heading inland through La Orotava to Mount Teide National Park.
Yes - around 25 minutes via El Socorro. It's one of our favourite drives along the north coast, and a perfect way to spend a half day.
There are natural volcanic pools, but always check sea conditions first - Atlantic swells can change quickly here, more so than on the calmer south coast.
Usually yes, near the waterfront, though weekends and sunny afternoons can get busier.